As the way we consume information continues to evolve, new media is a vital skill for all of you information-spouters out there. As introduced last week, I am writing a series about what publications and editorial-bent Web sites can do with new media content.
As a journalist myself, I am thinking of other journalists as my audience for these posts, but I think the word "journalist" is becoming so broad. So, this info will be helpful for any company that wants to learn how to better convey information in a potentially lucrative way. It is necessary for companies to adjust to the changing way we consume information if they want to remain lucrative.
If you read nothing else, please read this point: Successfully deploying new media requires more than lumping information from old media into a new format; it requires a systematic change in how we think about gathering and showcasing information.
The three pillars of new media are audio, video and social networking. All of them overlap, but I chose to organize them that way. Here's a breakdown of what I mean by each, and what sort of equipment you need to do them (assuming a computer). I am sure you will let me know if I'm missing anything;)
audio -- podcasts; streaming audio
equipment: audio editing software; audio recording equipment; (optional) phone recording equipment
Web requirements: audio player; RSS feed (to subscribe to podcasts)
video -- video (including interviews, documentaries, b-roll); slideshows (I'm lumping them into this category, although they are stills)As a journalist myself, I am thinking of other journalists as my audience for these posts, but I think the word "journalist" is becoming so broad. So, this info will be helpful for any company that wants to learn how to better convey information in a potentially lucrative way. It is necessary for companies to adjust to the changing way we consume information if they want to remain lucrative.
If you read nothing else, please read this point: Successfully deploying new media requires more than lumping information from old media into a new format; it requires a systematic change in how we think about gathering and showcasing information.
The three pillars of new media are audio, video and social networking. All of them overlap, but I chose to organize them that way. Here's a breakdown of what I mean by each, and what sort of equipment you need to do them (assuming a computer). I am sure you will let me know if I'm missing anything;)
audio -- podcasts; streaming audio
equipment: audio editing software; audio recording equipment; (optional) phone recording equipment
Web requirements: audio player; RSS feed (to subscribe to podcasts)
equipment: video editing software; audio recording equipment; camera and sound recording equipment; (optional for more advanced) backdrop or green screen
Web requirements: video player
equipment: n/a
Web requirements: blog hosting; social networking hosting
Now that you know my road map, I will get into the specifics of each of the above categories, including how to use them to convey editorial content and what equipment to use. I will also address how to market new media outside of your own Web site. I look forward to feedback going forward!
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